Explaining your value is hard.
There's so much you could say. You have loads of collateral and tons of content. You have different customers and different solutions. Your value is all over the place.
So, you say it all.
And hope someone listens.
Like 80% of businesses, you decide to share everything. You stuff your marketing collateral
like a turkey, cover every inch of your website, and train your sales reps to shout.
But prospects get confused.
And your business closes.
This is the sad end for 80% of small businesses. They fizzle out—not because
the product or service is bad—but often because prospects don't understand
why they should buy. Prospects get overloaded with messaging and choose a competitor.
Or, clarify your content.
And beat confusion.
If you clarify your value, the right people will be attracted to your business. You'll enjoy a constant stream of leads and a profitable business—beating the odds.